Author(s) :   Ramulu Bhukya

Abstract : Unusual purchase behavior was reported among consumers across the globe for products like face masks, toilet papers, disinfectors, hand sanitizers, etc. during the COVID-19 pandemic outbreak. However, this behavior varies across the countries and regions within a country as well. Therefore, the present study examines the key determinants of customers’ purchase behavior during the COVID-19 pandemic using a qualitative research design. A focus group discussion (n=10) has been conducted following COVID-19 protocol strictly. The findings of the study offer several interesting insights about customers’ purchase behavior during the COVID-19 pandemic.

Keywords:consumer behavior; COVID-19; overload of COVID-19 severity information; focus group discussion, qualitative study..

DOI : https://doi.org/10.61161/ijarcsms.v8i6.1

Pages : 11-16

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