Author(s) :   Dr. Sonia Mittal

Abstract : In numerous management forums, the functional and service benefits of packaging have been covered. However, given the current state of business, a closer examination and greater emphasis should be paid to the role that packaging plays in product promotion, especially in self-servicing marketplaces like department shops and super markets. Product packaging keeps the item safe while it is being transported from the producer to the retailer and also keeps it from getting damaged while it is displayed on store shelves. A product's packaging may be what draws a customer's attention when they see it on store shelves. Because of this, a lot of businesses carry out in-depth research on the color palettes, patterns, and product packaging styles that appeal to their target market the most. Although many product makers may believe that the product and its functionality are more significant than the appearance of the package, the packaging can affect whether the product is successful or unsuccessful in terms of sales. The impact and function of packaging in drawing in and keeping consumers will be emphasized in this study, especially in the context of self-service marketing found in super markets. The product must draw in customers when it is shown on the shelves of clean markets and malls. From this angle, the success of these products greatly depends on their packaging. This research study will delve deeper into the subject.

DOI : https://doi.org/10.61161/ijarcsms.v8i12.1

Pages : 18-26

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