Author(s) :   Harish Kumar

Abstract : Tourism is recognized as a significant driver of economic growth globally, offering opportunities for rural development and cultural preservation. However, its integration with local artisanal practices raises important questions about sustainability and community well-being. Using a qualitative research approach, including in-depth interviews, field observations, and secondary data analysis, this study investigates how tourism influences local artisans' livelihoods and cultural heritage. Findings reveal that tourism enhances economic opportunities through increased market access and income diversification for artisans, yet it also introduces challenges such as cultural commodification and environmental degradation. Culturally, tourism supports the revival and appreciation of traditional crafts, fostering cultural exchanges and community pride. However, it may also lead to changes in local behaviors and values. Environmentally, while tourism can promote conservation efforts and sustainable practices, it concurrently exacerbates issues like pollution and habitat disruption. The study underscores the need for balanced tourism strategies that prioritize community engagement, cultural authenticity, and environmental stewardship. This research contributes to a comprehensive understanding of how tourism can be leveraged as a catalyst for inclusive and sustainable development in Himachal Pradesh and beyond.

DOI : https://doi.org/10.61161/ijarcsms.v7i3.3

Pages : 141-146

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