Author(s) :   Kanwal Jeet

Abstract : This research paper delves into the transformative impact of social media on consumer engagement and brand promotion in contemporary marketing practices. As social media platforms continue to redefine the way businesses interact with their target audience, understanding the dynamics of social media marketing has become essential for organizations seeking to remain competitive and relevant in the digital landscape. Through an in-depth exploration of industry trends, case studies, and emerging technologies, this study aims to elucidate the evolving role of social media in amplifying brand visibility, driving customer acquisition, and fostering meaningful relationships with consumers. By examining the strategies, tools, and best practices employed by businesses across various sectors, this research seeks to provide insights into the effective utilization of social media channels in achieving marketing objectives and enhancing overall brand performance.

Keywords:Social media marketing, consumer engagement, brand promotion, digital platforms, marketing strategies.

DOI : https://doi.org/10.61161/ijarcsms.v6i9.1

Pages : 47-49

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