Author(s) :   Kanwal Jeet

Abstract : This article explores the dynamics of social media use in rural Haryana, India, focusing on its impact on communication, information dissemination, and community building. Despite its agrarian economy and traditional societal structure, rural Haryana has experienced significant adoption of social media platforms, facilitated by increased access to smartphones and affordable internet plans. Social media serves as a virtual bridge, connecting rural residents with the outside world and fostering inclusivity. It acts as a knowledge repository for farmers, providing insights into modern farming techniques, weather forecasts, and market trends. Additionally, social media platforms facilitate the preservation and promotion of Haryanvi culture, enable awareness campaigns about government schemes and health initiatives, and provide a platform for rural entrepreneurs to showcase their products, fostering economic growth and sustainability.

Keywords:Social media use, Rural Haryana, Communication, Information dissemination, Sustainability .

DOI : https://doi.org/10.61161/ijarcsms.v6i5.1

Pages : 66-69

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