Author(s) :   Dr. Sakshi Roy

Abstract : Green banking refers to environmentally sustainable practices adopted by financial institutions to reduce their carbon footprint and promote eco-friendly operations. While commercial banks have progressed in implementing green initiatives, cooperative banks—key players in rural and semi-urban financial inclusion—are still adapting to these practices. This conceptual research paper aims to analyze the level of consumer awareness about green banking services and explore how such awareness can enhance the promotion and modernization of cooperative banks. The study underscores the strategic potential of aligning cooperative banking with environmental sustainability to achieve broader financial and ecological goals.

Keywords: Green banking services, consumer awareness, sustainability.

DOI: 10.61161/ijarcsms.v13i7.1

Pages : 1-4

*Authors are invited to submit papers through E-mail at editor.ijarcsms@gmail.com