Author(s) :   Kaustubh Tandale

Abstract : This paper presents Online Advertising is the form of promotion that uses online advertisement and World Wide Web(www) to deliver marketing message to attract, retain and enhance the customers. A consumer can have idea and information of even a small business enterprise with respect to large business enterprises regarding products and services. Focus on different trends of online advertising system also has been done which results with the fact that online ads has become a challenge for the print ads as various online applications, social site help to lead towards the data instantly than other advertisement media existing. This is an attractive awareness creating tool of promotion of the business. An online advertising system is a “service business” dedicated to creating, planning and handling Advertising (and sometimes other forms of promotion for its clients. An ad system is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An online advertisement system can also handle overall marketing and branding strategies and Sales Promotion for its clients. The conclusion which can be drawn from this study is that there is clear evidence that good management will improve cognitive, affective and conative degree of consumer behaviour.
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Keywords: Online Advertisement, Interactivity, Advertisement Management, Operational Excellence, Knowledge Sharing.

DOI : 10.61161/ijarcsms.v12i7.26

Pages : 217-226

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