Author(s) :   Dhanshri Pawade

Abstract : This paper explores the business strategies of the pet industry under the Internet economy from the perspective of service design, so as to improve the service quality, customer satisfaction, user experience and competitiveness of the pet industry. Based on the characteristics of the Internet economy era, this paper elaborates its concept, meaning and value, and discusses the development status of online pet transaction and the development trend of the industry. Combining with the design of a pet APP, an online and offline mutual complementary network platform is established. By constructing a map of target users, discovering key touch points in the service process, and creating usage "scenarios", a relatively complete service chain can be formed, and pets can be integrated into the value form of personal life.

Keywords: telecommunications, online shopping, customer satisfaction, pet shop..

DOI : 10.61161/ijarcsms.v12i7.23

Pages : 192-199

*Authors are invited to submit papers through E-mail at editor.ijarcsms@gmail.com