Author(s) :   Taushik Pathade

Abstract : This paper explores the implementation of language localization on the HotelKey India Pvt Ltd website to cater to a global audience. As a web developer at HotelKey India, I integrated Google Translate into the website to facilitate real-time translation, enhancing accessibility for non-English speaking users. The project aimed to broaden market reach and improve user engagement across diverse linguistic demographics.

The integration process involved using Google Translate’s API to automatically translate website content into multiple languages. This paper details the technical steps, including user needs assessment, tool selection, coding, and testing. It also addresses challenges such as translation accuracy, website performance, and cultural nuances.

The localization effort led to increased user engagement from non-English speaking regions, highlighting the importance of linguistic accessibility in the hospitality industry. This study underscores the benefits of automated translation services and the need for ongoing refinement to meet evolving user expectations. The successful implementation at HotelKey India provides a practical example for other companies aiming to enhance global outreach through web localization.

DOI : 10.61161/ijarcsms.v12i7.22

Pages : 182-191

*Authors are invited to submit papers through E-mail at editor.ijarcsms@gmail.com