Author(s) :   Neha Chaudhary¹, Prof. (Dr.) V. B. Singh²

Abstract : Building a brand is a desire of every business. There are many ways through which a brand can build its reputation like Pay-Per-Click and Search Engine Optimization. But the most impressive of all these methods is social media marketing and it would be wrong to neglect the power of social media in enabling brand recognition.

In fact, social media is the only platform that brings, long-lasting results in minimum time!

Social media is one of the most powerful tools to create brand awareness, engagement, and traffic which ultimately brings conversions for the business.

By building a social network, you can stack up customer trust and loyalty for your business.

In social media with every tweet, retweet, like, share, and comment you increase your brand outreach and make it stronger than your competitors. From this, it’s clear that the role of social media is not limited to any place, area, or location.

Keywords: media, key performance indicators, mail, search engines, consumers.

DOI : 10.61161/ijarcsms.v11i8.3

Pages : 68-75

*Authors are invited to submit papers through E-mail at editor.ijarcsms@gmail.com