Author(s) :   Vishakha Mishra¹, Prof. (Dr.) V. B. Singh²

Abstract : The transformation of socio-economic fabric of Indian society in recent years has bought clear recognition of women in national economic agenda and in achievement of developmental objectives including efforts to promote women entrepreneurship .The presence of women entrepreneurs has increased leading to a change in demographic characteristics of business. While the opportunity is huge, women entrepreneurship in India takes variety of forms. So it is critical to identify demographic profile of various segments of women entrepreneurs and how they differ in motivation, advocacy and constraints. This study is conducted with the help of snowball sampling of 106 unorganised women entrepreneurs of Lucknow district. It is a qualitative study which makes an attempt to analyse the reasons behind women participation as entrepreneurs and the challenges faced by them.

Keywords:Women entrepreneurship, unorganized sector, Demographic profile.

DOI : https://doi.org/10.61161/ijarcsms.v7i2.2

Pages : 74-79

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