Author(s) :   Dr. S Emaldarani¹, Dr. P Bastin Arockia Raj²

Abstract : Entrepreneurship has emerged as a significant driver of economic growth, employment generation, and social development in emerging economies such as India. In recent years, direct selling has gained prominence as a low-investment and flexible entrepreneurial model, particularly among youth, women, and first-generation entrepreneurs. This study examines Vestige Marketing as a tool for entrepreneurial empowerment in the contemporary Indian economic environment. Using primary data collected from 70 Vestige entrepreneurs, the study adopts a descriptive and analytical research design to assess income generation, business growth, training effectiveness, and challenges faced by entrepreneurs. Statistical tools such as descriptive analysis, one-way ANOVA, and chi-square tests are employed for hypothesis testing. The findings reveal that Vestige Marketing provides an inclusive entrepreneurial platform where success is influenced primarily by networking ability, engagement, and continuous learning rather than demographic characteristics. While the model offers significant opportunities for personal growth and income generation, challenges related to customer acquisition, time management, and income stability remain. The study concludes that with enhanced digital training, structured mentorship, and improved support mechanisms, Vestige Marketing can serve as a sustainable entrepreneurial empowerment model in India.

Keywords: Entrepreneurship, Direct Selling, Vestige Marketing, Network Marketing, Entrepreneurial Empowerment, Income Sustainability.

DOI: 10.61161/ijarcsms.v13i8.2

Pages : 8-12

*Authors are invited to submit papers through E-mail at editor.ijarcsms@gmail.com