Author(s) :   Dr. Anshuman Magar¹, Shreyash Pandit², Rohit Khandale³, Prasad Jadhav⁴

Abstract : Greenwashing, a misleading practice where companies exaggerate or fabricate their environmental credentials, is becoming increasingly prevalent in India’s corporate landscape. With rising environmental awareness among Indian consumers and the expansion of sustainability-linked marketing, businesses are leveraging green claims to gain market advantage — often without genuine ecological action. This study explores the motivations, mechanisms, and consequences of greenwashing in the Indian context through literature review, case study analysis, and policy evaluation. By highlighting examples from sectors like FMCG, fashion, and energy, the research aims to expose the gap between perception and reality, while proposing measures to combat deceptive green marketing in India.

Keywords: Greenwashing, India, Corporate Sustainability, Environmental Regulation, Consumer Awareness, CSR, ESG, Green Marketing.

DOI: 10.61161/ijarcsms.v13i5.9

Pages : 79-85

*Authors are invited to submit papers through E-mail at editor.ijarcsms@gmail.com