Author(s) :   Dr. Anshuman Magar¹, Khushal Patel², Kalpesh Patil³, Rutuja Jadhav⁴

Abstract : The Indian banking sector is undergoing a significant transformation, driven by the rapid integration of FinTech innovations across service delivery channels. With digital payments expanding at an unprecedented rate, urban centers such as Pune have emerged as key hubs for FinTech adoption, particularly within Maharashtra’s evolving financial ecosystem. This study examines the transformative impact of FinTech on traditional banking through an empirical investigation of HDFC Bank customers in Pune, a region characterized by high technological engagement. The findings are categorized into three major shifts. First, a behavioral transformation is evident, as customers increasingly prefer FinTech solutions over conventional branch-based banking, with UPI becoming the dominant transaction mode. Second, adoption catalysts such as real-time settlement capabilities and AI-driven personalization are reshaping customer expectations and service benchmarks. Third, despite advancements, institutional challenges persist, including user fatigue arising from multi-layered security protocols, even as paperless onboarding is largely appreciated. To quantify the extent of digital disruption, the study introduces a FinTech Disruption Index (FDI), evaluating four core dimensions—accessibility, efficiency, security, and innovation adoption—highlighting both the progress and disparities in digital banking maturity across the region. The paper concludes with policy implications, emphasizing the untapped potential for FinTech adoption among SMEs and recommending the deployment of regulatory sandboxes to foster innovation while ensuring systemic stability.

Keywords: Digital Banking Revolution, FinTech Disruption, UPI Ecosystem, Behavioral Finance, Pune Financial Hub.

DOI : 10.61161/ijarcsms.v13i5.4

Pages : 32-43

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