Author(s) :   Ankita Aren¹, Dr. Priya Yadav²

Abstract : As environmental concerns and regulatory pressures intensify, businesses are increasingly adopting sustainable strategies to ensure long-term growth while minimizing ecological impact. This study examines the pivotal role of green products in driving sustainable business strategies and fostering a greener future. It explores key sustainability frameworks, including the circular economy, eco-innovation, and responsible supply chain management, to assess how businesses integrate environmental responsibility with economic viability. The paper also analyses consumer behaviour, regulatory policies, and corporate social responsibility (CSR) initiatives that influence the adoption of green products. Through case studies of successful businesses implementing sustainable practices, this research highlights the strategic benefits of green products in enhancing brand reputation, operational efficiency, and stakeholder engagement. The findings suggest that sustainable business strategies centered on green products not only mitigate environmental risks but also create competitive advantages, positioning companies as leaders in the transition toward a more sustainable economy.

Keywords: Sustainable business strategy, green products, circular economy, eco-innovation, corporate social responsibility (CSR), environmental sustainability, supply chain management, consumer behaviour, regulatory policies.

DOI : 10.61161/ijarcsms.v13i3.2

Pages : 11-24

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