Author(s) :   Vijay Nandal

Abstract : The global market for organic products has witnessed substantial growth over the past two decades, driven by increasing consumer awareness of health, environmental sustainability, and ethical consumption. Despite this growth, organic products continue to occupy a niche segment in comparison to conventional alternatives. This paradox highlights the importance of understanding consumer perception and the underlying factors that motivate or hinder organic purchasing behavior. This research paper aims to examine consumer perceptions of organic products by analyzing the key motivators and barriers influencing buying behavior. Using an extensive review of existing literature and a conceptual analytical framework, the study explores psychological, social, economic, and situational determinants of organic consumption. Findings suggest that health consciousness, environmental concern, perceived quality, and ethical values are primary motivators, while high price, limited availability, lack of trust in certification, and insufficient knowledge remain significant barriers. The paper concludes with implications for marketers, policymakers, and researchers, offering recommendations to enhance consumer adoption of organic products and promote sustainable consumption patterns

Keywords: Organic products, consumer perception, buying behavior, motivators, barriers, sustainable consumption.

DOI: 10.61161/ijarcsms.v13i12.3

Pages : 15-19

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