Author(s) :   Dr. S. Emaldarani¹, Dr. P. Bastin Arockia Raj²

Abstract : The Internet revolution brought about a paradigm shift in all fields at the end of the twentieth century. Initially, it was perceived and used primarily for communication and social media purposes; however, its use has gradually shifted from hedonic to utilitarian purposes. The present research is an empirical study that adopts a descriptive research method. A total of 417 questionnaires were collected using a convenience sampling technique. The research found that website aesthetics and trust play vital roles among online shoppers in developing a positive attitude towards online shopping.

Keywords: Internet, Social Media, Utilitarian, Hedonic, Website Aesthetics.

DOI : 10.61161/ijarcsms.v13i1.2

Pages : 13-19

*Authors are invited to submit papers through E-mail at editor.ijarcsms@gmail.com