Author(s) :   Renu¹, Arti Pandit Dhawan²

Introduction : This study investigates the determinants of investment intentions among public sector employees in Haryana, India, by examining five key factors: Investment Knowledge and Experience (IKE), Perceived Benefits (PB), Perceived Behavioural Control (PBC), Perceived Risk (PR), and Subjective Norms (SN). A descriptive–causal research design was adopted, with data collected from 240 respondents across six revenue divisions (Ambala, Faridabad, Gurugram, Hisar, Karnal, and Rohtak). Within each division, one city was randomly selected, and employees from four government departments (Education, Police, Women & Child Development, and Health) were sampled using a combination of quota and snowball techniques. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to assess the measurement and structural models. Reliability and validity analyses confirmed that all constructs exhibited strong internal consistency and discriminant validity (Fornell–Larcker and HTMT criteria). The structural model demonstrated an R² of 0.313 for Intention to Invest, indicating that the five predictors jointly explain 31.3% of variance in investment intentions. These findings suggest that enhancing perceived benefits and control while mitigating risk perceptions can meaningfully boost investment intentions among government employees. Practitioners and policymakers should focus on targeted financial education and risk‐mitigation strategies to foster favorable investment behaviors in this demographic.

Keywords: Investment Behavior, Intention to Invest, Perceived Benefits, Perceived Behavioural Control, Perceived Risk etc.

DOI : 10.61161/ijarcsms.v12i7.46

Pages : 363-375

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